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Liquid Death:
Look, Feel Campaign
Brand: Liquid Death
Mock Project
The Challenge:
The non-alcoholic beverage market is highly competitive. Liquid Death is a newer brand with less name recognition.
The Insight:
Everyone cares about their appearance and how they're perceived by others. Liquid Death gives people a way to look hardcore while feeling their best.
The Concept:
The “Look Hardcore, Feel ___” campaign depicts humorous, relatable situations to show how easy it is to be sober, yet look edgy with Liquid Death.
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