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Community Roots
Billboards + Logo
Community Roots
Sensory Garden
The Objective:
To raise awareness of a student-ran community sensory garden coming to Boston University. Recruit volunteers for maintenance + art submissions.
The Target:
Boston University students, aged 18-24, on Fenway Campus, interested in wellness, meditation, and self-care. Seek academic success and self actualization.
The Insight:
By having the option to submit their own artwork and ideas, students will feel a personal stake and interest in the community garden.
The Deliverables:
New logo that reflects emphasis on community and teamwork. Billboards across BU campus recruiting volunteers and artwork submissions. QR codes. Instagram account.
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