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Campus Survivors:
Website + Logo
Campus Survivors
AdClub Client
The Objective:
Campus Survivors is looking to revamp its website and update their logo, while maintaining true to their established brand and aesthetic.
The Target:
College students of all genders, ages 17-25, who are sexual assault survivors. Looking for community and empowerment. Use social media frequently.
The Insight:
Sexual assault survivors are often afraid to come forward because of surrounding social pressures and a perceived lack of understanding.
The Deliverables:
A revamped website. Includes easily accessible links and resources, a new theme with templates, and a new logo. Messaging that makes the consumer feel empowered.
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