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GEICO
Digital Strategy &
Community Management
Client: GEICO
MullenLowe
The Objective:
After Acquiring GEICO as a new client, our team faced a huge challenge: reworking a major brand's entire social strategy, and fast.
The Challenge:
How do we integrate GEICO & the GEICO Gecko to be a part of the conversation online? How can we use social to discuss topics relevant to our consumers?
The Work:
Over 300 social media posts on multiple accounts including Instagram, IG Stories & IG Reels, Facebook & FB Reels, TikTok, LinkedIn, and Threads.
**These threads I wrote launched the GEICO & Gecko Threads accounts!
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