WTBU
Benefit Concert

WTBU

BU's Student Radio

The Objective:

To promote a charity concert for BU's student radio station. Attendance to this concert may then encourage students to join the crew or listen in.

The Target:

COM students at Boston University, especially freshmen and sophomores, looking to potentially get more involved on campus and build their resume.

The Challenge:

Students feel that WTBU is mainly for students specifically interested in radio broadcasting, and think that there isn't a place for them there.

The Deliverables:

4 Instragram ads and 2 OOH ads promoting the concert, and recapping, to show the variety of work WTBU does. A new slogan for the concert.