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1987 Label:
Instagram Campaign
1987 Active
AdClub Client
The Objective:
Promote the new launch of the collection’s leggings and one-strap sports bra. To be seen as an inclusive Boston brand to greater area residents.
The Target:
20-38 year old active middle to upper class women with roots in Boston who are influenced by Tiktok or Instagram influencers, interested in fashion streetwear.
The Insight:
Consumers want active wear that looks fashionable on the city streets. 1987 is practical active wear that elevates consumer status and style.
The Deliverables:
Photoshoot for new leggings + sports bra set. Competitor audit. Analysis of current TikTok trends and advising for TikTok and social media campaigns.
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